Pop-up ads: an irritation or a threat to online businesses?
Perhaps one of the biggest gripes for people using the internet are pop-up ads, particularly ones that suddenly spring into life and take over your screen. For me it always feels like an incredibly...
View ArticleHow is your small business affected by Christmas?
As the festive season is now upon us for another year, we have been hearing from our customers about how Christmas can have a big impact on most businesses in a variety of ways. Boom or bust Retail...
View ArticleThe Christmas corporate e-card: a worthwhile festive mail-out?
Most people consider the quantity of emails they receive to be excessive. Around the end of December the email levels dip a little as the festive season tends to be quiet for product launches for many...
View Article5 New Year’s Resolutions for small business owners
As we approach January 1st, many people will be planning New Year’s Resolutions. The most common challenges are to diet, get more exercise, or cut down on unhealthy habits. All of these can have a...
View ArticleHow to: add a new blog post to a WordPress website
Regular blogging is now a fundamental activity for engaging with website visitors and improving the search engine position of your site. Google and the other search engines now place a high value on...
View ArticleHow to: track your WordPress website stats with Google Analytics
Google Analytics is the most widely used website reporting system in the world, because it is free and easy to use. You can report on a huge range of performance metrics, including visitor numbers,...
View ArticleBlack Friday-style discounting a dangerous game for small businesses
Like many over-hyped things in America, eventually they found themselves on our shores. Black Friday seems to have crept up on us over the past few years, but this winter it properly landed with a huge...
View ArticleGoogle Mobile Algorithm Update: What You Need to Know
Google has a very long history or algorithm updates. Recently Google has decided to roll out a major algorithm update which will focus fully on mobile search. To know how to get the benefit from this...
View ArticleJumpstarting Your Small Business Online Presence
If you have a small business then you know how much it matters to gain customers. Jumpstarting your small business is very difficult without a media which can supports you in getting customers. An...
View ArticleThe Latest eCommerce Trends for Small Business
Today’s world is the world of the internet where people spend most of their time online. Cyber businesses are booming allowing costs incurred for having a premises or shop to be diverted to better use...
View Article5 Reasons your website NEEDS a blog
At Rosco we firmly believe that every website should have a blog, we are often asked ‘does my website need a blog?, in this post we will list the top 5 reasons why a blog is beneficial for your website...
View ArticleE-mail Marketing: Getting it Right
It’s amazing how quickly new technology can become a burden. Think about how exciting receiving your first email was, all those years ago (not actually that long ago, considering!). Today, the vast...
View ArticleChoosing the Right Fonts for your Website
Most small business owners are aware of the need to create a strong sense of brand for their company. A memorable name and recognisable logo are now two of the first things that every new business has...
View ArticleCould new-look sponsored ads on Google affect traffic?
You may have noticed a subtle but very important change to the design of the results page on Google. Before, the sponsored ads were clearly defined with shading, but intermittently they have removed...
View ArticleHow to stop your business email getting wrongly flagged as spam
Email services are under a constant battle to rid their products from spam mailers. Spam accounts for more than 70% of all emails and it increases stress for users and diminishes product satisfaction....
View ArticleA few predictions about the future of the internet
The internet has made it very easy for anyone to make a name for themselves as a foreseer of the future. These days anyone can set up a blog, start posting anything from abstract conspiracy theories to...
View ArticleIs there a new social network in town?
Not many years ago, social network sites seemed to appear and disappear within weeks, but the current trio of Facebook, Twitter and LinkedIn have been hanging around for an eternity by comparison. Add...
View ArticleFive clear signs a website is unloved
The pace of change within the internet has been incredible. However, some people are resolutely resistant to change; turning their websites into a time capsule from the early 2000s. Although these...
View ArticleThe pros and cons of working from home
From the perspective of all the millions of office-bound workers, one of the major benefits of running your own small business is the opportunity to work from home. It all seems rather idyllic – waking...
View ArticleWhy your online presence matters
According to the organisation Digital Insight, amazingly 4.2 billion people used mobile devices to access social media sites in 2013 (Digital Insights, 2013). I want to look back and see how the social...
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